On Centralized Disinformation
The Old Web
Before the emergence of what is now called Web2.0 the world wide web was much more decentralized. One could browse several different websites each owned by an individual showcasing their work and interests. Content would reflect the site creator allowing self-expression to a global audience. This web still exists, but it exists in the shadow of Web2.0 and its sprawling userbase.
Consolidation
Since the late 2000s and thoughout the 2010s the “wild west” web has consolidated around a hand full of large internet platforms. There was a convenience of simply registering for an account at no cost and with no real technical knowledge required to set up a new profile. Over the course of the 2010s this consolidation accelerated accompanied by increasing restrictions and what has been called “social cooling”. By surrendering power to a few tech companies this has seeded problems for the development of the web itself and with real world consequences. It used to be the case that when a distant relative forwarded a nonsense email to you it could be easily ignored and likely end up in your spam folder automatically. Now the content of that email is trending on Twitter and Facebook. If you came across an oddball website it could be dismissed quickly for obvious reasons. This isn’t the case with a YouTube video presenting itself in a more polished context, or similarly in comments below the video. All of the disinformation is in one place with a large audience now.